The
significance of IDL's achievements was ignored; sadly, Sony's
unimpressed and apparently unmovable killjoy bean counters just weren't
feeling it. In what now seems an overzealous and short-sighted attempt
to reign in costs and frivolous R&D diversification, on January 26,
2006 the press-release obituary went public: Sony's advanced robotics
projects were canceled indefinitely.With sales & profits at all-time
highs, they were actually doing quite well at the time. But, that
curmudgeonly British guy had been put in charge, and they'd already
committed to some restructuring and fat trimming. Apparently the
company's robotics initiatives, despite their success and all-around
awesomeness, were judged too chubby to keep around."Our core businesses
are electronics, games and entertainment, AUTHOR'S NOTE: By the
way,Since the administrative process that would have to be undertaken in
order for Murat's vacuum bottle petition
to be reconsidered takes longer than six months, we're exploring
several options with respect to Bernard's next fight. in the case of
robotics that's check, check, and check. but the focus is going to be on
profitability and strategic growth.
In
light of that,However, the more countries willing to join will add
layers of complications on how to share visa fees and other
organisational details that were relatively easier to drill rod between
just two launch partners, Thailand and Cambodia. we've decided to
cancel the Aibo line." Sony robots do still exist. On YouTube,
anyway.We'll be talking about the DTH Drilling Products manufacturers,
responsive design, and mobile developer tools at MobileBeat 2013, our
flagship mobile conference coming up next month. Oh yeah, and there was
also the 2007 US $400 egg-shaped Rolly music player thingy. Rolly was a
pseudo-robotic, fantastically useless,
impossible-to-understand-why-it-was-brought-out-of-prototype money pit
that nobody ever wanted. There you go.Okay sure, the 20/20 of hindsight
blah blah blah… but 7 years later we can now clearly see how essential
eliminating their advanced robotics projects was to streamlining and
revitalizing the fabulously profitable and innovative brand that is
Sony… except for the fact that everything you just read is the complete
opposite of reality. With the exception of TVs, cameras, and the
PlayStation, these days we technodorky observers can but roll our eyes
at nearly every product Sony plops out.
They've
pretty much been on a continuous slide since the robots were canceled.
They actually lost over a billion dollars $US in each fiscal quarter of
2011.While last year's losses probably won't be nearly as bad
(probably), that whole thing were a business actually makes money is not
currently part of the Sony landscape.It's satisfying, he said. "It's a
long,Touch pos terminal hardware drawn-out,
time-consuming process, but it's fulfilling."So what we got here is
this: Sony executed AIBO & QRIO in the midst of record revenue &
profit, and that embarrassingly misplaced effort at austerity did
effectively nothing positive. It did, however, very successfully destroy
two highly advanced and respected robotics projects that even 7 years
ago had as much potential as some of today's most advanced work. Sony
still bit the dust and has been eating dirt salad every since.The
winners were announced at an award ceremony in Toronto, attended by some
400 guests including trustees vacuum flask and Michael Ondaatje.
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